"A system of ideas and ideals, especially one which forms the basis of economic or political theory and policy." Oxford English Dictionary, 2013.
"Ideology is the term used to describe the system of beliefs and practices that is produced by this theory of reality." (Turner, 2006, P.155)
We are constantly surrounded by ideologies; they are presented to us in every film, whether they were meant to be or not, and allow us to create our own interpretation of what happened in the film. Turner (2006) believes that film is seen as a 'reflection' of the dominant beliefs and values of its own culture, and that ideologies help film to construct and represent pictures of reality. Ideologies also vary significantly due to the culture and beliefs of different time periods and nations.
Ideologies can be divided into two categories; explicit and implicit ideologies in film. Explicit ideologies in film are those with a clearly defined, strong message which aim to teach the audience what is "right" and "wrong" in society and how people should behave. The use of binary opposition between "good" and "evil" is extremely common in films with explicit ideologies.
An example of a film which portrays explicit ideologies is David Fincher's 1999 film Fight Club. The film deals with a number of different ideologies such as consumerism in a capitalist society and violence as a form of masculinity. The main protagonist, Jack, is a bored, insomniac corporate office worker who attempts to find a new sense of identity by meeting Tyler Durden. Durden helps Jack to fight back against a shallow, empty culture which encourages the feminisation of men through consumerism. An underground fight club is established to help men reclaim their sense of masculinity and power. Violence is portrayed as a sport and as a means to help men connect with one another whilst consumerism is seen as a very feminine trait.
“If Jack represents the crisis of capitalism repackaged as the crisis of
a domesticated masculinity, Tyler represents the redemption of masculinity
repackaged as the promise of violence in the interests of social and political
anarchy.” (Giroux, 2008, P.34)
Fight Club therefore suggests that the masculine ideologies of violence and pain can be used by males to find a much more authentic sense of identity than consumerism ever could.
The Twilight Saga also use gender ideologies but in an implicit manner. Pearlman (2010) states that the films promote traditional gender roles and also focus on the importance of marriage and family life. The character Bella is depicted as inferior to her male peers, who all hold positions of power, she is constantly injuring herself and is easily harmed but cannot hurt either of her "protectors" - a vampire and a werewolf.
"Bella is
positioned as subservient to all of these men by nature of their strength, age,
social position and desirability—man is equated with power and patriarchy. These men need to protect Bella not just from herself but from the world—she is
weak and child-like.” (Pearlman, 2010, P.59)
The implicit ideologies of control and superiority of males towards Bella in the film are disguised by the notion that it is a romance story and that Edward, her lover, is only aggressive and domineering towards her because he is deeply in love with her. Bella is only capable of looking after herself and gaining strength (by becoming a vampire) after she has conformed to the traditional female role of becoming a wife and a mother.
References
COMOLLI, J., L. and NARBONI, J., 1969. Cinema/Ideology/Criticism. In: L. BRUADY and M. COHEN , eds. Film Theory and Criticism. 4th ed. Oxford, UK.: Oxford University Press. pp. 812-819
GIROUX, H, A., 2008. Brutalised Bodies and Emasculated Politics: Fight Club, Consumerism, and Masculine Violence. Third Text, 14(53), pp. 31-41
PEARLMAN, J., 2010. Happily (For)ever After: Constructing Conservative Youth Ideology in the Twilight Series. [online] American Studies thesis, Wesleyan University. Available from:http://wesscholar.wesleyan.edu/cgi/viewcontent.cgi?article=1583&context=etd_hon_theses&sei-redir=1 [Accessed 10/04/2013]
TURNER, G., 2006. Film, Culture and Ideology. 3rd ed. Abingdon, Oxon: Routledge.